"Alt Tag" - alternative description of our site

"Alt Tag" also known as the alt attribute or alternative description. This is one of the attributes used in HTML to present our website to search engines. These tags are in the form of short phrases or words describing our website or what we can find on it, thanks to which the search engine can more efficiently match our website to a specific phrase that is being searched for, for example, a person looking for bars with home delivery in a given city can more easily bully our website page if we include the following phrases in it, such as: Home delivery, city, restaurant. Alt tags in short are designed to position the page in the search engine, which can greatly improve the SEO of our website.

References

Alt attributes (2023) Alt Attributes - Purpose + Requirements - Seobility Wiki. Available at: https://www.seobility.net/en/wiki/ALT_Attributes (Accessed: March 16, 2023). 

Focus keyword (2023) Focus Keyword - Definition + How to find one - Seobility Wiki. Available at: https://www.seobility.net/en/wiki/Focus_Keyword (Accessed: March 16, 2023).